is the design practice of Hans Slade, focusing on visual identity systems and brand expression for evolving companies and organizations.
Hans is based in Minneapolis and works with a wide range of clients both commercial and cultural to create clarity and memorability. His approach unifies craft, strategy, and scale—balancing big ideas with little details.
He works directly with clients and also collaborates with studios, agencies, and in-house teams.
Services
Art Direction
Brand Identity Systems
Editorial Design
Packaging Design
Signage & Wayfinding
Typography
Web Design
Collaborators
Colle McVoy
Denver Art Museum
Ellen Bruss Design
Fellow Inc.
Hilton
Human Design
Land O'Lakes Inc.
Left Hand Brewing
Palm Springs Art Museum
University of Minnesota
Industries
Cultural Institutions
Enterprise Consultancies
Food & Beverage
Hospitality
Nonprofit Organizations