
Denver Art Museum
Campaigns, Print, Signage/Wayfinding
One of the largest art museums between Chicago and the West Coast, the Denver Art Museum’s global collections also reflect work by artists from the Rocky Mountain region and provide invaluable ways for its community to learn about the world.
Working closely with in-house teams focused on curation, development, education, and more, we created materials and experiences that engaged with diverse audiences while reinforcing the museum’s core identity and values.
2021–22
Made with Jenn Goodrich and Tasso Stathopolus. Museum photographs by James Florio.
The newly expanded and reimagined campus required an overhaul of its map and guides. Visitors needed to have a clear sense of the museum’s structure and then branch out with supplementary guides. The pieces were designed to have the same footprint, making them easy to distribute and hold on to, but expand in different ways.




Informed by the redesigned map, a new, bilingual visual system was applied to printed materials, digital signs, and elevator graphics—unified throughout the campus.



Working closely with curators and exhibition designers, a variety of exhibition logos were crafted and then implemented in campaigns and exhibition graphics.









For the debut Fashion & Textile exhibition Suited: Empowered Feminine Fashion, graphics were created utilizing archival photos, and then implemented alongside bespoke gallery labels and section titles.


